Confront the Brutal Facts (Yet Never Lose Faith) - the duality that leads to greatness5. Then What - how companies set the foundation for their shift from good to great4. Level 5 Leadership - the type of leader required, humble and ferocious3. Good is the Enemy of Great - the scope of the project2. Good to Great explores a whole new concept, backed by the rigorous research standards which gave Built to Last such an impact. Good to Great answers an even more compelling question: can a good company become a great one and, if so, how?īuilt to Last was a phenomenal success: 'It is a fair assumption that as the seminal importance of this book begins to permeate the upper echelons of business and business schools.Collins and Porras will emerge as the gurus to watch over the next decade.' The Director. The best-selling Built to Last answered the question of what it takes to build an enduring, great company from the ground up.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |